SSL Encryption
All data transmitted between your device and the 7u7ai platform is protected by industry-standard SSL encryption, keeping your personal and financial information secure at all times.
No Unnecessary Sharing
7u7ai does not sell, rent, or trade your personal data to third-party marketers. Data is only shared where legally required or strictly necessary to provide the service you have requested.
Your Data, Your Rights
You have the right to access, correct, or request deletion of your personal data at any time. 7u7ai will honour all valid data rights requests promptly and transparently.
Minimal Data Collection
We collect only the personal data that is genuinely necessary to operate the 7u7ai platform, verify your identity, process payments, and comply with applicable obligations.
Defined Retention Periods
Personal data is not stored indefinitely. 7u7ai maintains clear data retention schedules and securely deletes or anonymises data once it is no longer required for the stated purpose.
Cookie Transparency
7u7ai uses cookies only for essential platform functionality and analytics. You will always be informed about how cookies are used and what choices are available to you.
Data We Collect
When you register and use the 7u7ai platform, we collect certain categories of personal data in order to provide our services, verify your identity, process transactions, and meet our compliance obligations. The categories of personal data we collect are described below.
Registration and Identity Data
When you create a 7u7ai account, we collect your full name, date of birth, email address, mobile phone number, and a username and password of your choosing. This information is required to open and maintain your account, to identify you as a unique player, and to communicate with you about your account activity.
Identity Verification (KYC) Data
To comply with Know Your Customer requirements, we may collect copies of government-issued identity documents such as your National Identity Card, passport, or driving licence. We may also collect proof of address documents, such as a utility bill or bank statement, and proof of payment method ownership. These documents are used solely for verification purposes and are handled with the highest level of care.
Financial and Transaction Data
We collect details of all financial transactions you carry out on the 7u7ai platform, including deposit amounts, withdrawal requests, payment method identifiers (such as your bKash or Nagad mobile number), transaction reference numbers, and timestamps. We do not store full bank account numbers or card numbers in plain text; where payment tokenisation is used, only the token reference is retained.
Gaming Activity Data
We record information about your use of the platform, including the games you play, bet amounts, wager outcomes, session durations, bonus usage, and account balance history. This data is used to administer your account, detect unusual activity, and provide responsible gaming oversight.
Technical and Device Data
When you access 7u7ai, our servers automatically collect certain technical data including your IP address, device type and operating system, browser type and version, screen resolution, referring URL, and general geographic location derived from your IP address. This data is used for security monitoring, fraud prevention, and platform performance optimisation.
Communications Data
If you contact 7u7ai support at [email protected], we retain records of those communications, including your messages, any attachments you provide, and the responses sent to you. This enables us to track ongoing issues, maintain quality of service, and resolve disputes where they arise.
| Category | Examples | Purpose |
|---|---|---|
| Identity | Name, date of birth, NID, email | Account creation, KYC, age verification |
| Financial | bKash/Nagad number, transaction records | Deposits, withdrawals, fraud detection |
| Gaming Activity | Bet history, session duration, outcomes | Account management, responsible gaming |
| Technical | IP address, device info, browser type | Security, fraud prevention, analytics |
| Communications | Support emails, chat logs | Customer service, dispute resolution |
How We Use Your Data
7u7ai processes your personal data for specific, clearly defined purposes. We do not use your data for any purpose that is incompatible with the reason it was originally collected. The primary purposes for which we use your personal data are as follows.
Account Management and Service Delivery
We use your registration and identity data to create and maintain your player account, authenticate your identity when you log in, and enable you to access all features of the 7u7ai platform including sports betting, live casino games, slots, and payment services.
Payment Processing
Your financial data is used to process your deposit and withdrawal requests via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, and other supported payment methods. Transaction records are also maintained for accounting, audit, and anti-money-laundering purposes.
Identity Verification and Fraud Prevention
KYC data and technical data are used to verify that you meet the eligibility requirements for using the platform, to prevent the creation of duplicate accounts, and to identify and investigate potentially fraudulent or suspicious activity. Where fraud is detected or suspected, we may share relevant data with payment providers, financial institutions, or law enforcement authorities as required.
Responsible Gaming
Your gaming activity data, including session duration, bet frequency, loss patterns, and self-exclusion status, is monitored to help identify players who may be at risk of problem gambling. This data is used to apply player-protection tools such as deposit limits and cooling-off periods, and to reach out to players who may need support.
Legal and Regulatory Compliance
We process your data to fulfil our obligations under applicable laws and regulations, including anti-money-laundering requirements, data retention obligations, and responses to lawful requests from regulatory or law enforcement bodies.
Platform Improvement and Analytics
Aggregated and anonymised data derived from gaming activity and technical data may be used to analyse platform usage patterns, identify performance issues, improve the user interface, and develop new features. This analysis does not involve making decisions about individual players.
Marketing Communications
With your explicit consent, we may send you promotional communications about 7u7ai offers, bonuses, and seasonal promotions such as those tied to BPL cricket season, Eid, or Pohela Boishakh. You can withdraw your consent to receive marketing communications at any time by contacting [email protected].
Legal Basis for Processing
7u7ai processes your personal data on one or more of the following legal bases, depending on the specific processing activity involved.
- Performance of a Contract: The majority of our data processing is necessary to perform the contract between you and 7u7ai — that is, to provide you with the online gaming and betting services you have signed up for. This includes account creation, payment processing, and customer support.
- Legal Obligation: Certain processing activities are required by applicable law, including KYC identity verification, anti-money-laundering checks, and data retention for financial records. We process this data because we are legally obliged to do so, not because we have chosen to.
- Legitimate Interests: We process some data on the basis of our legitimate interests as a platform operator, where those interests are not overridden by your rights. This includes fraud detection, security monitoring, platform analytics, and responsible gaming oversight.
- Consent: Where we rely on consent — primarily for marketing communications — you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
Data Sharing & Third Parties
7u7ai does not sell your personal data to any third party. We may however share your data with carefully selected third parties where it is necessary to deliver the service, meet legal obligations, or protect the platform from fraud and abuse.
Payment Service Providers
To process your deposits and withdrawals, we share relevant transaction data with payment providers including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and BRAC Bank. These providers process your data in accordance with their own privacy policies and applicable financial regulations. We share only the minimum data necessary to complete each transaction.
Game Software Providers
Games on the 7u7ai platform are powered by third-party software providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers may process certain technical and session data as part of delivering their game content. All third-party game providers used by 7u7ai operate under data processing agreements that restrict the use of player data strictly to the delivery of game services.
Identity Verification Services
We may use third-party identity verification and KYC service providers to assist with the verification of identity documents and age confirmation. These providers process your document data under strict confidentiality obligations and are not permitted to retain or use your data for any purpose other than the verification task.
Legal and Regulatory Disclosures
7u7ai may be required by law, court order, or regulatory request to disclose your personal data to relevant authorities. In such cases, we will disclose only the data that is strictly required to comply with the lawful request. Where permitted, we will notify you of any such disclosure.
Business Transfers
In the event that 7u7ai undergoes a merger, acquisition, or sale of all or a substantial part of its assets, your personal data may be transferred as part of that transaction. In such circumstances, we will take reasonable steps to ensure that any acquirer is bound by privacy obligations consistent with this policy, and we will notify you of the change prior to any transfer taking effect.
Cookies & Tracking Technologies
7u7ai uses cookies and similar tracking technologies on its platform. A cookie is a small text file stored on your device by your browser when you visit a website. Cookies help the platform function correctly, remember your preferences, and provide us with information about how the platform is being used.
Types of Cookies We Use
- Strictly Necessary Cookies: These cookies are essential for the 7u7ai platform to operate. They enable core functions such as logging in to your account, maintaining your session while you play, and processing transactions. You cannot opt out of strictly necessary cookies without losing access to core platform functionality.
- Functional Cookies: These cookies remember your preferences, such as your language setting or display preferences, to provide a more personalised experience when you return to the platform.
- Analytics Cookies: We use analytics cookies to understand how players interact with the 7u7ai platform — which pages are visited most frequently, where players navigate from, and how long sessions typically last. This data is collected in aggregated form and is used solely to improve the platform. Analytics data is not used to make individual decisions about players.
- Security Cookies: These cookies assist with fraud detection and security monitoring by helping us identify unusual access patterns or potentially compromised sessions.
Managing Your Cookie Preferences
You can control and manage cookies through your browser settings. Most modern browsers allow you to view, block, or delete cookies. Please note that disabling certain categories of cookies — particularly strictly necessary cookies — may affect the functionality of the 7u7ai platform and may prevent you from accessing some features. Instructions for managing cookies are available in the help documentation of your browser.
Third-Party Analytics
Where 7u7ai uses third-party analytics tools, those tools are configured to anonymise IP addresses and are not permitted to use data collected from the 7u7ai platform for any purpose other than providing analytics services to us. We do not permit third-party analytics providers to share or sell data collected from the 7u7ai platform.
Data Retention
7u7ai retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including meeting legal, accounting, and reporting obligations. The specific retention periods that apply to different categories of data are outlined below.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | Contractual and legal compliance |
| KYC / identity documents | Duration of account + 5 years after closure | Anti-money-laundering obligations |
| Financial transaction records | 7 years from the date of transaction | Financial and audit record-keeping requirements |
| Gaming activity logs | 3 years from the date of activity | Responsible gaming monitoring, dispute resolution |
| Support communications | 3 years from the date of the communication | Quality assurance, dispute resolution |
| Technical / device logs | 12 months from collection | Security monitoring, fraud detection |
| Marketing consent records | Until consent is withdrawn + 1 year | Proof of consent for compliance purposes |
At the end of the applicable retention period, personal data is either securely deleted or anonymised in such a way that it can no longer be associated with any individual. Where data is anonymised rather than deleted, the anonymised dataset may be retained indefinitely for aggregate statistical analysis.
If your account is closed at your request and no legal hold applies, 7u7ai will begin the data deletion process within 30 days of the account closure date, with full deletion completed within the timeframes specified in the table above.
Your Privacy Rights
As a player on the 7u7ai platform, you have certain rights in relation to the personal data we hold about you. 7u7ai is committed to respecting and upholding these rights. The rights available to you are described below.
Right of Access
You have the right to request a copy of the personal data that 7u7ai holds about you. Upon receiving a valid access request, we will provide you with a summary of your data in a readable format within a reasonable timeframe. This is sometimes referred to as a Subject Access Request (SAR).
Right to Rectification
If you believe that any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update certain account details directly through your profile settings, or contact support for assistance with information that cannot be self-edited.
Right to Erasure
You may request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where you object to processing based on legitimate interests and your interests override ours. Please note that this right is subject to exceptions — for example, where we are required by law to retain data for a defined period, we cannot delete it earlier than legally permitted.
Right to Restriction of Processing
In certain circumstances, you may request that 7u7ai restrict the processing of your personal data — for example, while a dispute about accuracy is being investigated, or where processing is unlawful but you prefer restriction over deletion.
Right to Data Portability
Where processing is based on your consent or on a contractual basis and is carried out by automated means, you have the right to receive a structured, commonly used, and machine-readable copy of your personal data, and to request that it be transferred to another provider where technically feasible.
Right to Object
You have the right to object to processing of your personal data that is carried out on the basis of legitimate interests, including profiling based on those interests. You also have an absolute right to object to processing of your data for direct marketing purposes at any time.
How to Exercise Your Rights
To exercise any of the rights listed above, please send a written request to [email protected]. We will acknowledge your request within five business days and aim to respond substantively within 30 days. If a request is complex or numerous, we may extend this period and will inform you accordingly. We may need to verify your identity before processing certain requests to ensure that data is not disclosed to an unauthorised person.
Data Security
7u7ai takes the security of your personal data seriously and has implemented appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. The key security measures in place include the following.
Encryption
All data transmitted between your device and the 7u7ai platform is encrypted using TLS (Transport Layer Security). Sensitive data stored on our servers, including identity documents and financial records, is encrypted at rest using industry-standard encryption algorithms. Passwords are stored using secure one-way hashing and are never stored in plain text.
Access Controls
Access to personal data within 7u7ai's internal systems is restricted on a strict need-to-know basis. Only staff members who require access to personal data in order to perform their job functions are granted access permissions, and all such access is logged and subject to regular audit review.
Infrastructure Security
The 7u7ai platform is hosted on secure infrastructure with firewall protection, intrusion detection systems, and regular vulnerability assessments. All software components are kept up to date with security patches, and our hosting environment is subject to periodic independent security reviews.
Incident Response
In the event of a data breach or security incident that poses a risk to the rights and freedoms of players, 7u7ai will take immediate steps to contain the incident, assess the scope, and notify affected players without undue delay. We will provide clear information about what data was affected, what steps we have taken, and what you should do to protect yourself.
Your Role in Security
While 7u7ai implements strong security measures, the security of your account is also partly dependent on your own practices. You are responsible for keeping your login credentials confidential, using a strong and unique password, and logging out of your account when using shared devices. If you suspect your account has been compromised, contact [email protected] immediately.
Contact & Complaints
If you have any questions about this Privacy Policy, about how 7u7ai processes your personal data, or if you wish to exercise any of your data rights, please contact us using the details below. All privacy-related enquiries are handled by our dedicated support team.
Email: [email protected]
Response Time: We aim to acknowledge all privacy enquiries within five business days and to provide a full response within 30 days.
Hours: Support is available 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6).
Updates to This Policy
7u7ai reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will notify registered players by displaying a notice on the platform or by sending a communication to the email address registered on your account. The most current version of this policy will always be available at https://7u7ai.app/privacy-policy. The "Last Updated" date at the top of this page reflects when the policy was most recently revised.
Your continued use of the 7u7ai platform following the publication of an updated Privacy Policy constitutes your acceptance of the changes. If you do not agree with any change to this policy, you should stop using the platform and may request account closure in accordance with the process described in our Terms & Conditions.
Continue Exploring 7u7ai
Your privacy is protected every step of the way. Now that you know how your data is handled, you can enjoy everything 7u7ai has to offer — from cricket betting and live casino to hundreds of slots, all in BDT. 18+ only. Please gamble responsibly.
18+ Only Gambling involves risk. Play responsibly. For help, visit Responsible Gaming.